Consultancy firm Deloitte has published a new report, that explores the potential for blockchain technology to achieve mainstream adoption in retail and consumer packaged goods. The report argues that the technology will “revolutionise” the industry through various applications, including smart loyalty programmes, supply chain improvement...

The Chinese e-commerce giant Alibaba Group has announced the trial use of blockchain to better monitor and manage its supply chains. The technology, which has been mentioned previously on the blog, is in this case being used to fight counterfeit food products. Alibaba has had...

Usage & Issues Customer loyalty schemes have been struggling for a number of years now, and consumer’s perceptions are worse than ever, with nearly 90% of consumers having a negative sentiment towards them (1). Many schemes have not evolved into the digital age, and lack the omnichannel...