Within 24 hours we developed a marketing campaign platform in the form of a combined web-based solution and mobile app, designed to integrate seamlessly with retailers’ existing e-commerce websites and mobile applications.
The platform allows retailers to distribute collectable items around their website for e-commerce users to discover whilst they are browsing normally. Initial discovery points the users in the direction of saving their collection progress and continue their journey in-store through use of a mobile app which allows interaction with physical retail locations to further their collection. When the customer completes their collection they earn themselves a reward!
Our goal for the Hackathon project was to provide retailers with a way of engaging customers early on the website and then transition them onto the mobile platform. Customers need to go to the physical retail locations to complete their collections where retailers can design a scheme that guides them to relevant areas to take the best value possible from each customers visit by encouraging suitable interactions.